The first issue of World of Media in 2026 is out
13.04.2026
In 2026, the first issue of World of Media. Journal of Russian Media and Journalism Studies brings together four original research papers by scholars from Russia, Vietnam, China, Nigeria, and Malaysia.
The lead article, From banking and telephony to media: The case of Russian digital ecosystems, is co-authored by Anna Tyshetskaya, Sergey Vartanov, and Olga Kalachikova from the National Research University Higher School of Economics (Russia). Their paper examines the expansion of major Russian digital ecosystems (DESs) into the media sector. The study highlights the key differences between the media resources within digital ecosystems and the social media functions they perform, offering a nuanced view of this evolving landscape.
The paper The influence of social media news overload on news avoidance and filtering in Generation Z: A PLS-SEM study by Le Dinh Hai from Thai Nguyen University of Sciences (Vietnam) and Xiao Yan Xiong from Hunan Normal University (China), focuses on the news consumption behaviors of Generation Z in Vietnam. Their research investigates how news overload on social media leads to avoidance and filtering behaviors. The authors also explore how the “news finds me” perception moderates this relationship, concluding that personalized content strategies are needed to mitigate the negative effects of information overload.
Huong Dang Thi Thu from Yersin University of Dalat (Vietnam) is the author of the article Branded music videos on YouTube and their associations with brand awareness among Vietnamese youth. The research tests which elements of the videos are most associated with aided brand recognition and contextual brand retrieval. The findings reveal an asymmetric pattern, where attention to slogans is positively linked to contextual brand retrieval, while attention to lyrics shows only a marginal association with aided brand recognition.
The closing article of the issue, The role of digital literacy in corporate digital communication and SMEs’ performance by Qaribu Yahaya Nasidi from Ahmadu Bello University (Nigeria), Isyaku Hassan and Muhamad Fazil Ahmad from University Sultan Zainal Abidin (Malaysia), Mustapha Muhammed Jamiu from the Peoples’ Friendship University of Russia and the National University of Science and Technology MISIS (Russia), and Mukhtar El-kasim from Ahmadu Bello University (Nigeria). The study examines how corporate digital communication influences the performance of small and medium enterprises (SMEs) in Nigeria. The study establishes that digital literacy acts as a key mediator — without it, the benefits of digital tools are significantly undermined.
The new issue is available here.
In 2026, the first issue of World of Media. Journal of Russian Media and Journalism Studies brings together four original research papers by scholars from Russia, Vietnam, China, Nigeria, and Malaysia. The lead article, From banking and telephony to media: The case of Russian digital ecosystems, is co-authored by Anna Tyshetskaya, Sergey Vartanov, and Olga Kalachikova from the National Research University Higher School of Economics (Russia). Their paper examines the expansion of major Russian digital ecosystems (DESs) into the media sector. The study highlights the key differences between the media resources within digital ecosystems and the social media functions they perform, offering a nuanced view of this evolving landscape.
The paper The influence of social media news overload on news avoidance and filtering in Generation Z: A PLS-SEM study by Le Dinh Hai from Thai Nguyen University of Sciences (Vietnam) and Xiao Yan Xiong from Hunan Normal University (China), focuses on the news consumption behaviors of Generation Z in Vietnam. Their research investigates how news overload on social media leads to avoidance and filtering behaviors. The authors also explore how the “news finds me” perception moderates this relationship, concluding that personalized content strategies are needed to mitigate the negative effects of information overload.
Huong Dang Thi Thu from Yersin University of Dalat (Vietnam) is the author of the article Branded music videos on YouTube and their associations with brand awareness among Vietnamese youth. The research tests which elements of the videos are most associated with aided brand recognition and contextual brand retrieval. The findings reveal an asymmetric pattern, where attention to slogans is positively linked to contextual brand retrieval, while attention to lyrics shows only a marginal association with aided brand recognition.
The closing article of the issue, The role of digital literacy in corporate digital communication and SMEs’ performance by Qaribu Yahaya Nasidi from Ahmadu Bello University (Nigeria), Isyaku Hassan and Muhamad Fazil Ahmad from University Sultan Zainal Abidin (Malaysia), Mustapha Muhammed Jamiu from the Peoples’ Friendship University of Russia and the National University of Science and Technology MISIS (Russia), and Mukhtar El-kasim from Ahmadu Bello University (Nigeria). The study examines how corporate digital communication influences the performance of small and medium enterprises (SMEs) in Nigeria. The study establishes that digital literacy acts as a key mediator — without it, the benefits of digital tools are significantly undermined.
The new issue is available here.
The academic journal World of Media. Journal of Russian Media and Journalism Studies has been published by the Faculty of Journalism of Lomonosov Moscow State University since 2009. World of Media represents a collection of original research in the field of media and journalism studies conducted by authors from diverse cities and institutions. World of Media is aimed at promoting the development of media and journalism studies in both national and global contexts, and stimulating a wider public interest in the journalism theories, methods, findings and applications generated by research in communication and allied fields.Новый номер журнала World of Media. Journal of Russian Media and Journalism Studies.