‘Journalism In 2022: Creativity, Profession, Industry’ Conference On February 3–4


hkGaklDvS3E.jpegOn February 3-4, the Faculty of Journalism held its annual ‘Journalism: Creativity, Profession, Industry’ conference. The conference serves as a platform, bringing together scholars from different regions of Russia and abroad, and laying emphasis on three key aspects of journalism: creativity, profession, and industry.

The conference has been organized at the Faculty of Journalism for many years and is currently one of the biggest and best-known academic conferences on media and journalism in Russia. The event is supported by National Association of Russian Mass Media Researchers, Russian Union of Journalists, School of Journalism and Mass Communications at St. Petersburg State University and Federal Educational and Methodological Association.

The event traditionally opened with a plenary session moderated by Dean of the Faculty of Journalism, RAE Academician, Professor Elena Vartanova, who gave the floor to the invited experts from leading Russian media holdings and professional associations – Head of Komsomolskaya Pravda Publishing House Olesya Nosova; President of Russian Association of Communication Agencies Sergey Piskarev and special reporter for Postscriptum program Roman Perevesentsev.

After that, three ambitious rounds of thematic sessions were held, offering a particularly rich and varied thematic range – from AI-based media tools to the historically developed synergy of Russian literature and journalism, from professional ethics to the issues of digital divide, and so much more. Multiple sessions were focused on the communication strategies during the information confrontation within different contexts. Other sessions opened a multi-disciplinary dialogue on PR communications and sociological research methodologies. The thematic palette embraced many different research areas, ranging from visual communication to media psychology, from content strategies trends to new media technologies.

Discussions on these crucial topics were held both in form of presentations by the researchers and in a more interactive format, during the lively debates. Some of the round table meetings honoured the memory and work of prominent faculty scholars – the founder of Moscow tradition of PR research, Professor Vladimir Gorokhov, and ground-breaking Soviet sociology researcher, Professor Boris Grushin.

The second day of the conference started with another plenary session, which this time focused on the latest research by the faculty working groups – Maria Lukina, Maria Krasheninnikova & Andrey Zamkov; Tatiana Frolova, Daniil Ilchenko & Elizaveta Striga; Olga Smirnova & Galina Denisova; Igor Anisimov, Mikhail Makeenko & Natalia Trischenko. The works presented at the session both delve into the latest media trends, such as AI and memosphere, as well as provide a better understanding of important media segments and give a global overview of Russian media studies.

Two productive rounds of discussions were to follow, featuring a thematic variety that was on par with the rich palette offered on the first day: the talks were themed around social aspects of media studies, such as media consumption and conflicts in media; intricacies of media work – editing, media speech, extreme work conditions, business models; theoretical issues of media typology and media stylistics; and the related creative spheres of literature, literary critique and photography.

At the round table meetings, the participants debated over crucial problems of digital media education and ethnic media development, reflected on the objectivity in media discourse and legal risks in journalism work, were introduced to the specifics of regional and social journalism, and so much more.

Altogether two plenary sessions, 29 thematic sessions and 16 round table discussions completed the action-packed program of the academic event. Scholars, journalists and government officials from around 50 Russian cities, along with colleagues from Armenia, Belarus, Uzbekistan, Kazakhstan, Tajikistan, Azerbaijan and China joined the discussions both in person and online. Thanks to everyone for sharing their expertise, bringing up intriguing questions for discussion and contributing to this productive academic dialogue!

Photos: Oleg Mishin, Maria Vasilicheva, Aslan Gulmamedov, Georgy Nikanorov, Andrey Klenin.