Topical Seminar On Communication In China And Russia With Professor Shi-xu And Dr. Denis Dunas

13.12.2022

Topical seminar screenshot.pngNew topical seminar was held on December 13, and was themed around country-specific communication studied from the cultural viewpoint. The event featured talks by the founder of Cultural Discourse Studies paradigm from Hangzhou Normal University (China), Professor Shi-xu and leading researcher into digital media consumption from the Faculty of Journalism, Lomonosov Moscow State University (Russia), Dr. Denis Dunas. Prolific authors, both speakers are Editors-in-Chief of respected academic journals on communication – Professor Shi-xu runs the top-rated Journal of Multicultural Discourses, while Dr. Dunas heads MediaAlmanach published by the Faculty of Journalism.

On December 13, the scholars shared the floor to discuss principles that guide communication in the two countries. Professor Shi-xu was centring his analysis on the theoretical framework of Chinese Discourse Studies, while Dr. Dunas presented the results of the empirical research of Russian social media platforms.

Professor Shi-xu gave a talk on Culturalist Approach to Communication Studies, in which he analyzed Chinese discourse of diplomacy. According to the scholar, four key components that characterize the Chinese discourse system include a holistic worldview, a dialectic way of thinking, an ethics of balanced harmony, and an art of meaning beyond form. In line with this, Chinese diplomacy is shaped by the aspirations to uphold an independent and self-reliant policy of peaceful development, as well as to build a human community of shared future. The scholar viewed the discussed principles by analyzing China’s coverage of conflicts.

Presentation by Dr. Denis Dunas was dedicated to Media Socialization of Young Russians: Risks and Challenges. The researcher focused on Russian social media discourse, drawing from the empirical research he conducted to study publications on two Russian social media platforms. It was found that key values that underly communication on social media include humanism, creative work, and patriotism. Representing a culture of contradictions and doublethink, social media content is also characterized by the presence of so-called 'anti-values', such as the dominance of material values, normalization of unhealthy habits, and dark humour. On the whole, publications on Russian social media reflect a balance between traditional values as content and global culture as form.