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20.04.2015
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Call for Papers
International Media Management Academic Association (IMMAA) 
Annual Conference
September 17-18, 2015
Lomonosov Moscow State University, Faculty of Journalism
Moscow, Russia
Conference website: www.immaa.org

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About IMMAA

IMMAA (International Media Management Academic Association) is the professional grouping of academics worldwide on the subject of media management. The link among them is the desire to develop research and teaching of media management for students, professionals, and researchers. IMMAA’s geographical focus is global rather than regional. It aims to include but go beyond the conference presentation of academic papers in order to create a worldwide community. Academics and leaders will discuss with each other the broader issues of change, disruption, strategy, management, audience understanding, quality content as well as teaching and research. Since its inception, IMMAA has three goals: i) to learn from the past, ii) to engage the future, iii) to benefit from multinational diversity. We also aim to have links of relevance and 2-way data flows with media professionals and policy makers from around the world.

Past conferences were held in Chicago, San Francisco, Saarbrücken, New York, Lisbon, and Pamplona.


Formal greeting of Professor Elena Vartanova, Dean of the Faculty of Journalism, Lomonosov Moscow State University and IMMAAs 2015 Conference Co-chair. 



Topics to be discussed at the IMMAA-2015 conference:

1. Media business models
2. Media financing and investments;
3. Managing creative industries and media;
4. Media management research methodologies;
5. State subsidies for the media sector;
6. Policies for media innovation;
7. HR and organizational cultures;
8. Media content strategies;
9. Media entrepreneurship;
10. Trends in media consumers' behaviour;
11. Disruption, convergence and divergence in the media industries;
12. Development, creation and management of media products and services


IMMAA’s sessions

To participate in IMMAA’s sessions, you need to submit an extended abstract (5-7 pages covering theoretical background of the research, methodology, results, conclusions and discussion parts). The abstracts are expected to be related to one or more of the aforementioned general topics. The abstracts should not necessarily result from a finished research study. They may discuss a research project, which is currently being conducted by the author(s), and thus present preliminary results only. All accepted abstracts will be presented during IMMAA’s sessions. All authors will have 10-15 minutes for individual or group presentations of their studies followed by questions and comments from the audience.


IMMAA’s workshop

A suggested topic for a IMMAA’s workshop is ‘Strategy and Entrepreneurship at the Digital and Political Frontiers’.

The factors affecting media economy and media management are becoming more and more complex and fast changing, so we saw that the technological, economical and other frontiers the media is moving towards, today go beyond horizon faster than ever before. At it seems that lately the political frontiers (from more active geopolitical games to the new twists in media policies) have been rivaling the digital in terms of the speed of changes. How does this tendency affect media industry now? Does it stimulate more the entrepreneurial risk-taking approaches or the-everything-taking-into-account strategy development? Or maybe both? Or the peculiar mixes of both with newer dimensions of entrepreneurship and strategic management? We believe that these and many other aspects of media research deserve inter-disciplinary discussion that can be executed in a workshop format.

IMMAA’s workshop is tentatively scheduled for September 17, 2015. The duration of the workshop is 3-4 hours with 10-15 participants involved. In order to be accepted for the workshop, one needs to submit an extended abstract (5-7 pages covering theoretical background of the research, methodology, results, conclusions and discussion parts) related to the topic of the workshop.

The workshop will be held in a way, which is different from the way sessions are organized. All participants of the workshop will be invited to participate in an open discussion about various issues under the overarching workshop’s topic. Although participants will not be presenting their researches in a ‘session-style’, they are still encouraged to speak about their own research findings, teaching experience, work in the field of media marketing, media entrepreneurship and related fields, and discuss their experiences and ideas with other colleagues.


IMMAA’s poster session

The poster session will be organized on the first day of the conference (September 17, 2015). Participants will be invited to present a poster outlining main ideas, theoretical and empirical results and outcomes of their research project in a visual paper format. All posters should combine text and graphics and may vary in size from 2x3 feet to 4x8 feet in dimensions. Posters will be displayed in a separate room with the researchers in attendance answering questions posed by passing colleagues.

In order to be accepted for the workshop, one needs to submit a proposal (1-2 pages) related to any of the conference topics. Although everyone is welcome to take part in the poster session as presenters, this format may be of particular interest to doctoral students, as well as young scholars and lecturers.


Important dates

10 February 2015
Paper management system opens

7 June 2015
Deadline for submitting extended abstracts and proposals

12 July 2015
Notification of acceptance and opening of the conference registration

10 September 2015
Conference registration closes

17 September 2015
Start of the conference


Contact information:

For general IMMAA-related queries, including submissions and selection policy: Paulo Faustino, Porto University (Portugal); email: faustino.paulo@gmail.com

For the queries regarding organization of the IMMAA-2015 conference in Moscow (venue, schedule, social activities, etc.): Elena Vartanova, Lomonosov Moscow State University (Russia); email: eva@smi.msu.ru, tel. +7 (495) 629 74 35


More details are available in the attached CFP letter

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